Dumi Siwo

episode #91 - Dumi siwo

How To Use Adversity As Your Biggest Strength


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🎙In this week’s podcast, I sat down with Dumi Siwo the founder of Firmative media. Firmative are the go to agency in the UK for content creation for top artists & labels like Ed Sheeran, Atlantic Records & Universal Music. This podcast has taught me how grateful I should be to grow up in the western world after to listening to the pain in Dumi’s journey from leaving Africa at 12. This story will give you a powerful transformation of self and move you in ways you haven’t been before.


Here are some of the topics we touch on:

😢 Seeing his family gunned down at 12 years old

💯 Going from creative to entrepreneur

👌🏻 How artists like Ed Sheeran market on social

🚀 Signing deals with massive record labels like Universal

💙 Overcoming self doubt to achieve greatness in business

…. and a whole lot more 🔥


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